Burgtec
A Burgtec workplace balances practical needs with good design and ingenuity. It’s a space that sits right, a place that nurtures relationships and potential. A key player in workplace furniture and fit-outs since 1981, Burgtec engaged JAC AND to review and refine their brand to better reflect their offer, legacy and vision.
MEETING THE FAMILY.
Burgtec are driven by relationships. They're a family business, in that they are genuinely family and in how they treat their suppliers and customers too. They’re good people doing really good work. To build a brand that feels elevated yet natural, our strategy phase was inclusive — ensuring confidence and comfort across the nationwide team.
DESIGN FOR PEOPLE.
There’s a certain warmth and approachability in the way Burgtec do business. They're innovative and precise yet personal at the same time. They connect people to good design, making working lives easier and more enjoyable. The evolved brand reflects this, it's refined but with a down-to-earth tone and simplicity.
TWO VERY DIFFERENT CROWDS.
In the strategy phase, we uncovered two very distinct target markets — government and architecture. The two couldn’t be further apart. We intentionally crafted a brand that appeals to a design-led audience, without alienating the more corporate-minded. Striking the right balance has enabled them to retain and nurture existing relationships while developing new ones.
With a carefully balanced tone, the brand speaks with clarity to multiple audiences.
Our exhibition stand design won Best Commercial Stand at Design Show Australia.
Images supplied by Burgtec.
