Nest Architects
Nest create the kind of spaces that feel lived in instantly. The close-knit team share a common goal to imbue their their architecture with warmth and meaning. A values led practice, their process is actively influenced by stories and day-to-day life. Having built an impressive folio of residential, commercial and creative projects the team wanted to bring cohesion to their own story. Nest approached JAC AND to help them re-engage and connect with new audiences.
REVIEWING THE FOUNDATIONS.
Our work with Nest began with a roundtable discussion that provided time and space for the team to reconnect. We facilitated a workshop to reaffirm their foundation story, process, values and character. With everyone on the same page, we developed a strategy to reposition the practice, speaking clearly to their existing community and potential clients alike.
GOING AGAINST THE GRAIN.
At a time when the industry was favouring a clean aesthetic and sterile approach to marketing, we took a different path. The Nest brand uses bold colour and type in a contemporary way while evoking feelings of nostalgia. Taking a human tone across all copy and imagery invites their audience into projects without intimidation or ego.
GENEROSITY AT EVERY STAGE.
Nest aim to make life easier, slower and more enjoyable. Their considered and generous process is now reflected throughout the brand experience in unexpected elevated touchpoints. Carefully produced printed matter goes beyond the norm, likewise, digital documentation is designed with ease in mind. Process and brand work in harmony to provide a client journey that feels warm and welcoming.
A BRAND THAT CONNECTS.
With the Nest story told clearly and confidently, people understand what they're about without too much explanation. Visual and verbal details work harmoniously to reflect the practice genuinely, highlighting their best side. That kind of clarity allows for easier connections and better working relationships — on both sides.
Folio shots by Jill Haapaniemi.
